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Bruce Cerullo

Hallmark Healthcare Solutions

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Bruce joined SV in 2005 and is an Operating Partner with the healthcare growth team.

He is currently Chairman of SV portfolio company Nordic Consulting Partners after having served as its CEO/COB from November 2015 to July 2019. Formerly he served as Chairman and CEO of Vitalize Consulting Solutions (VCS), an SV backed company which was sold to SAIC in August of 2011. Today in addition to his roles at Nordic and SV, Bruce also is an independent investor in growth-stage health care services and HCIT companies.

Previously, Bruce was the Chairman of the Board of Cross Country, Inc. (NASDAQ: CCRN), a leading provider of healthcare staffing. Before that, he was the CEO of TravCorps, which merged with Cross Country in 1999. He has also held leadership positions with Fitcorp Healthcare Centers, SportsMedicine Systems and North Suburban Health Systems.

Outside of SV, Bruce is an active fundraiser for numerous non-profits; he is a former board member of Wide Horizons for Children and the Reading/Burbank YMCA. He has a passion for his family, friends, fitness and cold beer with extra toasty Cheez-its.

Academic Credentials
MS Pennsylvania State University; BS, University of New Hampshire

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